Date: 2024    Client: Cutter Aviation

Cutter Aviation, a leader in private aviation services, required a refreshed WordPress website to better align with their brand and enhance user experience. The goal was a full website reskin with modernized UI/UX, a server migration for improved performance, and a strategic overhaul of content, including video integration. This initiative aimed to optimize site performance, boost SEO, and offer an engaging experience for clients exploring Cutter Aviation’s premium services.

Objectives:

• Redesign the website with an updated look, aligning with Cutter Aviation’s brand.
• Migrate the site to a robust, scalable server to improve speed and reliability.
• Implement a comprehensive content strategy, incorporating video and visual storytelling.
• Enhance analytics to track engagement, user journey, and key conversion points.

Results

• Increased Site Performance: Post-migration, page load speeds improved significantly, enhancing both the user experience and SEO ranking.
• Enhanced User Engagement: The new UI/UX design and content strategy, especially with the addition of video, led to a 40% increase in average time spent on the site.
• Boost in Organic Traffic: Optimized content and improved site speed contributed to a 25% growth in organic traffic within the first three months.
• Higher Conversion Rates: The streamlined navigation and improved analytics tracking helped Cutter Aviation better understand and cater to its audience, resulting in a 30% increase in form submissions.